Hyperpersonalization

Hyperpersonalization builds store campaigns from product tags created through enrichment or classification. It is designed for controlled product targeting, not unrestricted customer profiling.

Prerequisites

• The store has products in its catalog.
• Target products contain useful tags.
• Campaign owners understand the intended audience and offer.
• Discount and message content have been reviewed.

If products have no suitable tags, run Enrichment first.

Campaign Data

A campaign can include:

Field	Purpose
Name and description	Internal campaign identity and intent.
Product	Product associated with the campaign.
Selected tags	Matching criteria derived from product classification.
Campaign type	Business classification for the campaign.
Discount type and value	Optional commercial offer.
Message	Customer-facing or channel-facing campaign content.
Status	Draft, active, paused, or another supported lifecycle state.
Start and end time	Optional campaign validity window.

Campaign Workflow

1. Review tag coverage on the Hyperpersonalization overview.
2. Open Campaigns and create a campaign.
3. Select a product and relevant tags.
4. Configure message, discount, and schedule where applicable.
5. Review the targeting logic.
6. Activate the campaign.
7. Pause or update it when the offer or product state changes.

Usage Scenarios

• Promote products tagged for a seasonal collection.
• Build a campaign for products sharing material, style, or use-case tags.
• Pause offers automatically through an operating process when inventory becomes constrained.
• Prepare channel-specific messages from a common tagged product set.
• Measure catalog tag coverage before investing in personalization workflows.

Governance

• Use product and campaign attributes that the merchant is authorized to use.
• Do not place sensitive personal data in product tags.
• Review generated campaign copy before activation.
• Confirm discount ownership and approval rules.
• Ensure expired or unavailable products are removed from active campaigns.
• Maintain a clear owner for every active campaign.